Shopping Bag
{{displayTitle(item, true)}}
{{item.translated_name}}
{{getVariationType(item.variation_type)}}: {{item.variation_name}}
{{benefitsWithLabel(item)}}
{{fragranceWithLabel(item)}}
{{getHairColorVariation(item.dye_type)}}
- {{item.qty}} + remove
Included
{{showPrice($index)}}
{{showFullPrice($index)}}
{{removedItemText(displayTitle(item, true))}} undo
Your Shopping Bag is Empty.
Let's Fix That!
Subtotal:
{{getDiscountDescription(discount_description)}}

9x Allure Best of Beauty winner! Shop award-winning color.

9x Allure Best of Beauty winner! Shop now

Custom
Hair Color

Professional-grade color,
individually blended for you.
Your first order is just $26!
“The finished result was so flattering and natural, it was like the shade was made for us—because it was.”
-Allure 2017

It's As Easy As…

Step 01

Create a profile and tell usyour hair color goals.

Step 02

Experts blend yourcustom color.

Step 03

Made-for-you hair color.Delivered to your door.

Made For You Custom Hair Color was inspired by the idea that high-quality, beautiful hair color can be achievable without the one-size-fits-all approach of boxed color or excessive expense of salons.

Our color is made with professional-grade pigments to deliver rich, long-lasting results and superior gray coverage. Your unique formulation is made-to-order by an expert colorist to provide the best possible result for your individual hair goals. They select from over 15,000 pigment variations and take everything into account: from previous colorings, percentage of gray, hair length/texture and your skin tone.

Your individually blended color arrives at your door, ready for application with personalized instructions developed for your needs. You get exactly what you need to achieve the same high quality results as you would in a salon, with you in control.

Meet The Experts

“Your color is the ‘outfit’ you wear everyday. Make it fabulous!”

The Proof Is In The Color

This website uses cookies

This website uses cookies and similar technologies to operate our site and services, optimize the website, monitor sessions, enhance your experience, and for marketing. These technologies may monitor your use of the site and share that information with third parties, including for analytics, social media, and advertising purposes. For more info, including on data retention, see the privacy notices linked below. Click “Cookie Settings” to opt-out of certain advertising cookies. By accessing or using the website, you agree to the use of cookies to collect and share your information, and to our Terms of Use (including arbitration & class waiver terms), Privacy Policy and (for California residents) the CA Privacy Notice.

COOKIE SETTINGS