Digital Marketing Manager

El Segundo, CA

Who we are.

We are a radical team of engineers, coders, technicians, creatives, and colorists coming together to craft a completely personalized hair color and hair care experience—all while empowering folks to be experts at home.

Tend to think outside the box? Want to be part of a radical space buzzing with innovation? We're your kind of people. eSalon is the industry leader in personalized hair care and color, with over 11 million orders shipped worldwide. We're part beauty, part tech, part science and welcome like minded individuals to join us in disrupting the way people think about beauty.

The Acquisition Marketing Team at eSalon is looking for a Digital Marketing Manager to develop knowledge and skills in the growth marketing space, with a key emphasis on paid search, including Google, Bing, Taboola and others. The role will be responsible for designing campaign architecture, providing optimization recommendations, performing audience segmentation, creative testing and owning performance metrics. You must have the ability to identify and understand marketing problems and opportunities and continuously be searching for opportunities to refine and grow. This position has high visibility and high impact.

Responsibilities

Build & scale marketing campaigns to maximize sales growth, specifically on Google.
Hit key performance goals around orders and CPA targets by driving continuous improvement and hypothesis-driven experimentation on your platforms.
Conduct landing page A/B tests, optimize landing page content.
Constantly identify and develop new creative assets for campaigns (individually and with cross functional teams).
Manage third party/vendor relationships.
Work cross-functionally with Analytics, Product, and Brand Marketing Teams.
Other duties as assigned.

Qualifications

2 to 3 years experience on paid search channels, primarily on Google, preferably for a Direct-to-Consumer brand.
Thrives in the intersection between data and creativity.
High attention to detail and ability to manage multiple projects simultaneously.
Excellent written and verbal communication skills.
Experience and record of success with Google & paid search advertising.
Must be comfortable writing ad copy and creating assets in Canva or another image editing program.
Intellectually curious. You’re never satisfied with the “what”, you’re always searching for the “why.”
Analytically-minded, structured thinker - data leads to amazing insights.
Strategic and business-minded.
Creative and collaborative - you love working with a team and creatively solving challenging problems.
Enthusiastic, proactive, self starter.
Team player.
Interest and passion for the beauty space and ideally hair color/hair care.
Experience and record of success with Google advertising.

Benefits

Highly competitive compensation
Medical, dental, vision and life insurance plans
401K Plan
15 days of Paid Time Off + 12 company holidays
Employee Assistance Program

Casual work environment
Complimentary hair color and products
Authentic work/life balance
In-person and remote team building and company events
Fully remote

eSalon is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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