Custom Formulated Hair Color

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Your custom formula.

Using results-driven ingredients, your custom hair care routine helps you achieve your ultimate hair goals.

See all goals.

Repair

Soften

Smooth

Enhance Curls

Moisture

Color Protection

Scalp Care

Volume

Your personalized fragrance.

Transform your shower into a luxurious spa with one of our unique fragrance options.

Citrus Sunrise

Coastal Blossom

Summer Essence

How it works

Two steps to healthy-looking hair.

Start by taking a quick quiz about your hair history, goals, and preferences.

Our experts will take it from there. We’ll select a formula based on your answers and have your personalized products shipped to your door.

Color Happiness Guarantee

Not 100% satisfied with your custom shade? Your personal colorist will work with you to get your color just right or it's on us.

Real people, radiant results.

“After using my products, my hair felt very soft and bouncy. So healthy and moisturized!”

Inderia

“I couldn't stop smelling my hair—it smelled so good! And my curls are way more defined.”

Arielle

“My hair has never looked better! It's as if I just stepped out of the salon every time I use it.”

Julia

“I love it! My hair feels so soft and so shiny. I can't believe this is my hair.”

Kandeyce

“I absolutely loved my custom shampoo and conditioner. My hair felt and looked like silk.”

Greer

“Everything was easy to use and gentle on the scalp. My hair feels nice and smooth.”

Hannah

Fortified with professional technology.

Depending on your goals, your formula may include some of our proven technology to improve the look and feel of your hair from root to tip.

Tri-Bonding Technology

This technology strengthens the hair by helping form new bonds through the creation of a 3D network inside each strand.

L21 Complex

A highly effective conditioning agent that helps protect and seal the hair's surface, restoring all C21-Lipid chains present in the cuticle.

Microbiome Defense

Advanced blend of natural ingredients designed to balance the scalp's microbiome and improve hair health.

Formulated with ingredients that matter.

We take hair care seriously. That’s why your products are made with only the best ingredients and none of the rest.

Sulfate-free

Phthalate-free

Silicone-free*

Cruelty-free

*Excludes hair mask

The eSalon promise.

Our goal is to deliver high-performance, customized hair care with a focus on proven technology and results-driven ingredients so you can get your best hair yet. If you’re not happy with your products, we’ll work with you until they are just right.

Hair care designed just for you.