Because every facet of your individual experience is designed specifically for you. Your personal colorist will factor in your color goal, photos, profile, and hair history to precisely craft your color and assign your developer strength. Plus, features like hair length and color background play into how your application instructions are personalized. We’ve leveled up on our personalization of your hair color formulas, so you can now choose between Permanent, Ammonia-free Permanent, and Demi-Permanent hair color.
Even the bottle itself is individually dispensed with your unique formula, and is labeled with your name, your Formula ID, and the date we made it.
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