It’s simple! First, you create a profile and tell us all about your hair history and ultimate color goal—add a pic of your current look to go the extra mile. Second, a personal colorist crafts your color factoring in everything from your features to your hair type. Last, your Color Set will ship to your door along with step-by-step personalized instructions and everything you need to color at home.

Anyone who is ordering custom color for the first time through this page is eligible for this offer. Simply click the link above and the discount will automatically apply to your order.

Follow these two simple gray-be-gone rules:

1. When applying Stain Guard, be careful to avoid getting it on any grays at your hairline. If those grays have any bit of Stain Guard on them, the color won’t be able penetrate your hair.
2. Start your color application with the most resistant gray areas first, even if you're doing a full color. This is normally the very front of your hair, or along your partline. Applying hair color to these areas first will allow those areas to process longer, providing more time for the color to really penetrate the hair and cover up those grays.

Did you do both of these things and still didn’t get the coverage you were looking for? Let your colorist know, and they can increase your developer strength or processing time, or even make adjustments to your blend to achieve better coverage.

Permanent hair color permanently changes the natural pigment of your hair. It contains ingredients that help the color molecules penetrate the hair cuticle and deposit permanent color. Because it is a stronger formula, permanent color provides the best gray coverage and also has the ability to lighten natural hair color.

Demi-Permanent hair color deposits color pigment onto the hair cuticle without penetrating it. This means that demi-permanent color can darken your hair color, but the absence of ammonia makes it unable to lighten the hair. Since it does not make a permanent color change, the color fades gradually, lasting up to 24 washes. In addition, it is unable to completely cover gray hair, although it will blend grays with your natural color.

You can easily apply a permanent formulation over demi-permanent color. You can also apply a demi-permanent over a permanent application. However, your hair should be less than 50% gray since demi-permanent does not cover grays as effectively as permanent formulations do.

We use only the highest quality ingredients and pigments in our advanced salon-grade formulas. This allows us to deliver superior gray coverage along with rich, long-lasting, healthy hair color. Some of our ingredients include:

• Vitamin E helps condition dry hair & scalp
• Provitamin B5 moisturizes hair
• Keratin gives hair strength & flexibility
• Silk Amino Acid strengthens & conditions the hair
• Soybean Protein improves hair body & texture
• Aloe Vera moisturizes, adds shine & helps manageability
• Chamomile hydrates the hair