Ask a Colorist: How Do I Make My Hair Color Last Longer?

Our colorists are here to help your hair color go the distance.


Many of us can agree that there is no better feeling than looking in the mirror after coloring your hair. The vibrant, freshly colored strands complete your look for an added boost of confidence—so it can be frustrating when the color starts to fade away in a matter of weeks. But don’t worry, there are plenty of ways to make that stunning shade last. With a few simple tips from our expert colorists, you can keep your hair looking vibrant and salon-fresh for longer. Ready to discover the secrets to long-lasting color? Let’s get started.

Choose the right type of hair dye.

If you’re new to coloring your hair at home, it may surprise you that not all hair dye formulas are the same. To select the right kind for your goals, let’s take a brief look at each kind of hair color: 

- Semi-permanent hair dye: The most temporary kind of hair dye. The color can last anywhere between 4-15 washes depending on the chosen shade and the condition and color of your current hair. Semi-permanent hair color works well as a temporary hair color boost or for when you want to experiment with different looks. 

- Demi-permanent hair dye: This kind of hair dye typically lasts 12-24 washes depending on the chosen shade and the condition and color of your current hair. Demi-permanent hair color is generally recommended for anyone who wants a low-maintenance hair color and has 25% gray hair or less. 

- Permanent hair dye: This is the strongest kind of hair dye and can last six weeks or more—and it’s important to keep in mind that it will make a permanent change to your hair color. The vibrancy may fade over time but as the color grows out, it will leave a strong line of demarcation. Permanent hair dye is typically recommended for anyone who is looking for up to 100% gray hair coverage. 

Hopefully, this quick look at each type of hair dye helps you decide which type is a fit for you and your goals. If you need some extra guidance, our colorists are always here to help

Stick to color-safe hair care products.

Now, let’s talk products. Your shampoo, conditioner, and styling products play a huge role in maintaining the vibrancy of your color. Look for formulas specifically designed for color-treated hair, like eSalon Classic Shampoo and Conditioner. These products are free from harsh SLS and SLES sulfates that can strip your color and can even help extend your color for up to 30 days. 

Use a bond-building treatment.

Coloring can take a toll on your hair’s integrity, which is where bond-building treatments come in. These treatments work to strengthen your hair from within, repairing damage and preventing breakage. Incorporate a bond-building treatment into your routine to keep your hair strong and your color looking its best.

Add color-depositing products to your routine.

Want to refresh your color between color applications? Try color-depositing treatments like eSalon Tint Rinse. This professional hair care product temporarily adds fresh pigments to your strands to boost your hair color, helping to revive and maintain your shade. They’re a great way to extend the life of your color without the need for frequent touch-ups.

Skip a wash day.

Washing your hair too often can cause your hair color to fade faster. Try to extend the time between washes to preserve your hue. Dry shampoo or a co-wash can be a lifesaver here, keeping your hair looking fresh without stripping away your color.

Use cool water in the shower.

Hot water might feel great, but it’s not your color’s friend. Washing your hair with cool or lukewarm water helps to seal the cuticle and lock in color, while hot water can cause your color to fade more quickly. It’s a small change that can make a big difference!

Scale back on heat styling.

Heat styling tools like straighteners and curling irons can damage your hair and cause color to fade. Try to limit their use or invest in high-quality hot tools that can help reduce damage by applying the right amount of heat. Either way, always apply a heat protectant spray when you style your hair for added protection. And for those days you can go without heat styling your hair, use it as a chance to embrace your natural texture, or try out new heatless hairstyles.

Avoid sun damage.

Just like your skin, your hair can suffer from sun damage. UV rays can cause your color to fade and your hair to dry out. Protect your locks by wearing a hat or scarf and using hair products infused with UV protection. Your hair will thank you!

Keeping your hair color vibrant and long-lasting doesn’t have to be a chore. By incorporating these tips into your hair care routine, you can enjoy your gorgeous color for longer. Remember, it’s all about using the right products and giving your hair the TLC it deserves. Here’s to more good hair days ahead!