When it comes to hair care, there’s no shortage of generic products promising salon-quality results. But with endless options on the shelves, how do you know what’s right for you? No two people are the same so it can be a challenge to find a routine that meets all of your unique hair’s needs. 

That’s where custom hair care comes in—a personalized approach designed to meet all of your hair goals while complementing your hair history, preferences, and lifestyle. While that sounds enticing, many of us still want to know if custom hair care is really worth it. So we sat down with Emily Manatan, a licensed stylist and Product Developer at eSalon, to share her thoughts on the custom hair care trend.

Is custom hair care worth it?

Let’s get straight to the point—yes, custom hair care is worth it! There are many reasons why personalized hair care often works better than generic hair care. 

First, switching to custom takes the guesswork out of finding the right products for you. A hair care expert does all of the hard work for you and finds the right mix of products to deliver your dream hair. Additionally, personalized hair care can evolve with you as your needs change over time. While store-bought hair care can certainly offer many benefits, it does not take into account your unique hair type, hair history, and lifestyle. 

“To create a custom hair care routine that perfectly fits your needs, we get to know you and your goals before designing your personalized products,” Manatan shares. “Unlike products straight from the shelf, we understand that your hair and needs are unique—so you need something one-of-a-kind to match!” 

Many generic hair products frequently only offer one or two benefits while eSalon Custom Hair Care can accomplish several different hair goals while factoring the many different nuances that make you, you.

What makes eSalon Custom Hair Care special?

With a team of real-life salon professionals behind every product, eSalon custom hair care takes a different approach than many other personalized hair care brands on the market. 

“I’ve spent many years working in high-end salons listening to my clients’ needs,” says Manatan. “This gives me an edge when creating products for eSalon because I deeply understand some of the common issues people experience while also understanding that not everyone is the same. For example, two clients might have dry hair but they need vastly different things due to their hair type, texture, and individual lifestyle—there’s a lot to think about!” 

In addition to licensed stylists at your fingertips, eSalon leverages its professional-grade technology to give you that “just left the salon” finish. It’s more than just a custom hair care routine—it’s your best hair every day.  

The full picture.

Meet some real clients who have made the switch to custom hair care and see why it works for them.

Emma

Emma has wavy hair with some bouncy curls mixed in and a sensitive scalp, making it hard for her to find the right hair care routine. 

“Many traditional curl products cater to defined curls and may be too heavy for wavy hair, especially if you have a sensitive scalp,” says Manatan. “With Emma’s custom routine, we gave her a balancing shampoo, a curl-enhancing conditioner, and a hydrating leave-in conditioner to give her just the right amount of moisture throughout the day. Plus, her custom hair mask is specifically designed for an added boost of TLC whenever she needs it.” 

By going custom, Emma finally has a routine that works for her without the guesswork of generic hair care. 

Valerie

Valerie has always struggled with her hair care routine because she wants added volume but also deals with dry hair. 

“Store-bought hair care designed for added body often doesn’t have enough moisture for anyone experiencing dryness,” shares Manatan. “Ultra-hydrating products tend to weigh the hair down so it can be hard to strike a balance for anyone that wants both volume and moisture.” 

The solution? A custom routine with a cleansing shampoo to gently scrub away product buildup (aka volume’s worst enemy), a conditioner with well-balanced hydration, a lightweight leave-in conditioner, and a weekly hair mask for whenever Valerie’s hair needs a moisture boost. With the added body and hydration she needs, Valerie has ditched generic hair care for good. 

Sara

Sara has enough on her hair care plate with frizzy curls—but add color-treated strands with stubborn grays to the mix and she’s got a real conundrum on her hands! 

“Sara is the perfect candidate for custom hair care,” says Manatan. “With her routine, we wanted to make her curls look fabulous but also keep her hair color as fresh as possible to prevent those grays from peeking through.” 

By making the switch to custom, Sara got a complete hair care routine that smoothed and defined her curls while preserving her hair color. The result is silky, radiant hair with a youthful-looking finish. 

At eSalon, we understand that your hair care needs are unique. With our custom hair care, our goal is to make sure that your concerns are heard to give you your best hair yet—it’s that simple! So if you’re ready to ditch traditional hair care for good, get started with your custom routine today.