2024 Fall & Winter Hair Color Trends

Soften your summer style with something a little more snuggly.


As summer comes to a close and cooler temperatures start to roll in, it’s time to snuggle up with a new hair color that celebrates the cozy season. This fall and winter, we’re predicting soft, low-maintenance hair colors that make you feel all warm and fuzzy from the inside out. To learn more about each trending hair color, we sat down with one of our professional stylists, Silvia. In this article, she’ll give us the inside scoop on each look and share her secrets for how to get these fall and winter hair color trends at home. So grab your hot cocoa, light a candle, and let’s get started.

Toasted Auburn

Why We Love It

Give yourself a seasonal hair color refresh with Toasted Auburn—a rich and satisfying red meets brunette shade. “Fall and winter are the perfect time to explore some warm, natural tones without overwhelming your style,” says Silvia. 

This shade, in particular, oozes autumnal elegance with its deep woodsy tones and just a hint of toasted marshmallow. It’s also a great fit for many different starting colors as it’s easy to make this hue as subtle or as bold as you like. 

Woman with Toasted Auburn hair next to a toasted bundt cake.

Who It's Best For

“Toasted Auburn can be made to flatter nearly any skin tone,” shares Silvia. “Darker skin tones can enjoy a richer shade of auburn with more red tones, cooler complexions can go for a darker, more brunette hue, and anyone with fair skin will love a lighter shade of auburn with plenty of copper undertones.” No matter how you choose to make it your own, Toasted Auburn lets your natural beauty take center stage.

How to Get It & Keep It

To get this shade, our expert stylist advises you to consider your starting color and your desired finish. “If your hair is lighter, ask your colorist to start with copper and golden tones to add warmth to your look. If your hair is in the brunette family, ask your colorist to mix a blend of mahogany and golden for enhanced shine. If you are looking for something a little more subtle, start with some natural copper tones to introduce some reddish tones to your look,” Silvia says. 

Wondering how to keep Toasted Auburn fresh? Maintain its fall-ready finish with our Tint Rinse. “For medium to dark hair, go with our Tint Rinse in Golden Mahogany. For lighter hair colors, mix Copper with Golden for the perfect blend of richness and glow,” Silvia suggests.

Copper Glow

Why We Love It

Like a moody candlelit dinner, this glowing shade sets the tone for the cozy season ahead. “Whether you're looking to make a bold statement or get some subtle shimmer, Copper Glow is the perfect fall and winter shade,” says Silvia. This fire-inspired hue combines true copper and red undertones to create a natural-looking red hair color that captures the essence of that “hello fall” feeling.

Woman with Copper Glow hair color next to a glowing fall scene.

Who It's Best For

“Copper Glow is super flattering on medium to light skin tones,” Silvia shares. This shade of red can create a striking contrast to your complexion and add warmth to your everyday style. 

“The red-orange undertones in this hair color can also enhance the natural warmth in medium or olive skin tones to create a lively finish,” adds Silvia. In other words, there’s a way to make Copper Glow work for you, no matter your complexion.

How To Get It & Keep It

To achieve Copper Glow at home, it’s all about your base hair color. “If you already have red hair, ask your colorist to add some intense copper tones to your formula. If you want a more subtle glowing finish or just want to experiment with red hair, some added golden and copper tones should do the trick,” says Silvia.

To maintain your glow, incorporate our Tint Rinse in Copper. This will help your color last through the cold months and beyond.

Bonfire Blonde

Why We Love It

Light up your look with a deep, coppery golden blonde hue that mimics a roaring fire. “I love this color for the fall and winter because it adds some natural, earthy hues to an already sophisticated blonde shade,” shares Silvia. Starting with a dark blonde base, you can make this dynamic hair color trend your own with the addition of subtle golden undertones. Take it as light or as dark as you want for the snuggly season ahead.

Woman with Bonfire Blonde hair next to a roaring bonfire.

Who It's Best For

The soft, copper-golden tones in Bonfire Blonde make it a great fit for anyone with a warmer skin tone. The gold tint can bring out the warmth in your skin and give it a healthy-looking glow, making it perfect for the chilly months ahead. Silvia also adds, “This hair color is a good option for anyone looking to add some depth and character to their blonde shade.”

How To Get It & Keep It

If you’re starting with a light to medium blonde hair color, Bonfire Blonde is easy to achieve at home. “To get this look, ask your colorist to add some golden-copper tones for a soft, barely-there glow. If you want a more bold finish, ask for a copper-golden tone in your formula,” Silvia advises. This will give the perfect amount of spark and depth to your unique shade. 

To refresh the warmth in this low-maintenance hair color, try our Tint Rinse in Copper or a mixture of our Tint Rinse in Golden and Copper for a more subtle look. Simply apply this in-between color applications and you’ll be good to go all season long.

Chocolate S'more

Why We Love It

Indulge in Chocolate S'more—a rich, velvety brunette shade that’s as cozy as your favorite seasonal treat. This decadent color blends deep, roasted brown tones with subtle, toasted golden undertones, reminiscent of a cozy evening spent by the fire. 

“Chocolate S’more is a great option any brunette who wants a mix of for deep chocolate, caramel tones. It’s perfect for adding a touch of indulgence to your look,” Silvia adds. Try this hair color trend for a rich, luscious glow that’s ideal for the colder months.

Woman with Chocolate S'more hair next to an ooey-gooey s'more.

Who It's Best For

“The beauty of Chocolate S’more is that it can be used on any range of brunettes from dark to light,” Silvia shares. So whether you want to deepen your brunette hair color or add a touch of toasty warmth, this hair color will work well for you. Plus, you can cool down or amp up the warmth to effortlessly complement your skin tone. It’s one of those hair color trends that does it all.

How To Get It & Keep It

If you’re starting with brunette hair, ask your colorist to add some natural golden tones for a soft warm look. “For something a little more daring, ask for golden tones,” Silvia advises. Either way, this hair color trend is sure to give your look just the right amount of melted chocolate goodness. 

Although this is a fairly low-maintenance hair color, you’ll want to maintain those warm tones in between color applications. To keep up with the Chocolate S’more, try our Tint Rinse in Golden or Warm Beige. This will re-introduce some of the glowing undertones that make this hair color special.

Feeling inspired to try one of these fall and winter hair color ideas? Connect with one of our expert colorists today to create the cozy shade of your dreams.