Our experts are calling it now—these trending hair color ideas are guaranteed to spark some major inspiration for the year ahead. 2025 is all about going for your biggest dreams with versatile, vibrant hair colors that boost your confidence with every hair flip. Whether you want to try a bold midnight hue or a subtle brunette shade, there’s a hair color for every kind of goal-getter on our colorists’ roundup for 2025’s must-try hair colors.

Game Changer Cherry

Why We Love It

It’s time to switch things up this year with Game Changer Cherry. This deep, cola-inspired hue lets the world know you’re not afraid to think outside the box. With such a wide variety of red undertones, we love this shade for its boldness and versatility. You can choose to go for a fiery red finish or something a little more subtle. Either way, Game Changer Cherry gets you out of your comfort zone so you can start taking on new challenges.

Who It's Best For

As we briefly mentioned, Game Changer Cherry is an incredibly versatile hair color. This means it can be customized to fit nearly any skin tone or eye color. Olive complexions might enjoy a warmer, maroon finish while someone with fair skin might fall in love with a brighter, maraschino cherry look to bring out the best in their skin tone. So feel free to make this color as loud or as quiet as you want to suit your natural beauty.

How to Get It & Keep It

To get Game Changer Cherry at home, you will want to start with a brunette base color. From there, consider what kind of tones you want to shine in the finished result. 

If you want to have more cool tones, have your colorist mix mahogany and pearl into your hair color. For warm undertones, ask for a mix of mahogany and copper. Both options will deliver that red, fizzy finish you want from this trending hair color. 

To maintain the red undertones in this trending hair color, add our Tint Rinse color-enhancing treatment into your hair care routine. Try it in the shade Golden Mahogany for a boost of warm red tones or Mahogany Copper for a deeper red finish.

Executive Onyx

Why We Love It

This soft black hair color means business—and this year, so do you. Executive Onyx is a softer twist on jet-black hair colors that gives your look a natural, matte finish. Whether you’re in the boardroom or grabbing rooftop cocktails, this shade effortlessly delivers quiet luxury in any setting. Plus, it’s a relatively low-maintenance hair color so you can focus on landing that dream role or starting a new side hustle.

Who It's Best For

Executive Onyx is typically best on lighter to medium skin tones as it gives a striking contrast. That said, this trending hair color can work on any skin tone with complementary undertones. Just talk to your colorist about your goals and they will be able to guide you in the right direction.

How To Get It & Keep It

Starting with a soft black or darkest brown base is key to getting this hair color at home. Then, you can ask your colorist to mix in some blue undertones to give Executive Onyx its signature dynamic finish. 

If you're starting with a lighter brunette base, you’ll be able to achieve the color in stages. Start off by going half a shade to a full shade darker with natural tones to get closer to your final color goal.

Chocolate Go-Getter

Why We Love It

This dimensional shade of brunette gives you the confidence you need to achieve anything you put your mind to. Chocolate Go-Getter is a rich and inviting shade of brown that can easily transition from season to season or go from day to night. This makes it an endlessly trendy hair color that evolves with you on whatever path you choose. So go ahead and get your goals, girl!

Who It's Best For

With the right amount of tones mixed in, Chocolate Go-Getter can flatter any skin tone and eye color. Golden undertones can help bring out the warmth in your skin while cooler tones can help create a bold contrast. Let your colorist know which fits your style best and they will create the custom color of your dreams.

How To Get It & Keep It

Starting with a brunette base, ask your colorist to add some golden and ash tones to your formula. This will create a soft warmth that gives Chocolate Go-Getter its approachable finish. If you're looking to start with a more subtle look, ask for some natural warmth with neutral tones. 

When you’re in between color applications, use our Tint Rinse in Warm Beige or Light Brunette. This will give your color some added vibrancy and help restore its original glow. 

Mahogany Dreamer

Why We Love It

A girl with big dreams needs a bold hair color to match. Let your inner light shine with Mahogany Dreamer—a chic take on trending red hair colors. According to our colorists, mahogany hues are making a bold comeback. Known for a mix of warm red and violet tones, this hair color idea offers a range of variations to fit any personal style. The only thing missing is your vibrant personality to complete this look.

Who It's Best For

Whether you have a fair complexion or a darker skin tone, Mahogany Dreamer can be made to flatter your features. To make this hair color suit you, it’s all about the undertones. If you want to warm up your skin tone, go for a copper or mahogany finish. If you want to create contrast, opt for cooler, true red undertones.

How To Get It & Keep It

To make Mahogany Dreamer your own, consider what your ultimate hair color goals are. If you’re looking for something soft with a little tonality, ask your colorist to add some natural mahogany to a brunette base. If you want the final result to be a little more bold and adventurous, ask for mahogany tones or a blend of mahogany and red. 

To maintain the reddish undertones of this hair color, try our Color Pro Toner in Deep Auburn or Rich Auburn. Either option will revitalize the rich, natural-looking glow of Mahogany Dreamer. 

Ready to start the new year with an inspirational new hair color? Connect with one of our colorists to create the custom hair dye of your dreams. Cheers to the new year!